Spot a stockout-driven sales drop
A stockout-driven sales drop typically shows a sharp decline concentrated on one or a few SKUs, while other SKUs hold steady. This walkthrough distinguishes stockouts from other causes (pricing, audience, attribution).
Step-by-step
Section titled “Step-by-step”- Open Explore → Sales → DTC dashboard.
- Set the date range to Yesterday or Last 7 days (whichever shows the drop clearly).
- Scroll to the drilldown panel. Rank by Units sold descending, week-over-week.
- Look for a SKU that ranks high historically but has dropped sharply. Stockouts typically show Units = 0 for affected days while sessions or impressions hold.
- Cross-check: in the trend chart, switch to Units to see the SKU’s drop in isolation.
- Confirm with the ecommerce platform’s inventory view (Shopify Admin → Products → Inventory).
Stockout vs other causes
Section titled “Stockout vs other causes”| Pattern | Likely cause |
|---|---|
| One SKU at zero units while others hold; sessions normal | Stockout |
| One SKU’s units down but not zero; sessions normal | Price increase or listing change |
| Multiple SKUs down; sessions also down | Traffic / channel problem (not stockout) |
| One SKU’s units up sharply, others flat | Promotion or feature placement (not a drop scenario) |
What to do next
Section titled “What to do next”Once a stockout is confirmed, the next step depends on its timing:
- Recent (less than ~3 days): note the affected SKU and the date its units went to zero, then monitor the DTC dashboard daily — units should recover once stock is replenished. A Saved View scoped to that SKU makes the daily check one click.
- Still ongoing: cross-reference the Fulfillment dashboard for unfulfilled-order context, and confirm what’s available to sell on the source ecommerce platform — Ignyte IQ reports what sold, not what’s in stock.
- Already resolved: quantify the impact. Use the date-comparison control to compare a pre-stockout period against an equal-length post-restock period for the affected SKU; the revenue gap approximates the stockout’s cost.
What’s not in Ignyte IQ
Section titled “What’s not in Ignyte IQ”Real-time inventory levels aren’t part of the standard product. Ignyte IQ reports on what was sold; for what’s available to sell, check the source ecommerce platform.