Facebook Ads dashboard
The Facebook Ads dashboard covers Meta (Facebook and Instagram) campaign performance using platform-reported attribution — the numbers reflect Meta’s configured attribution window.
Header metrics
Section titled “Header metrics”Typical tiles: Spend, Conversions, Conversion Value, ROAS, CPC, Cost per Conversion.
- Campaigns — campaign-level rollups.
- Ad sets — ad set drilldown.
- Ads — individual ad performance with creative-level metrics.
Attribution
Section titled “Attribution”Meta’s platform attribution defaults to 7-day click + 1-day view. Ignyte IQ shows Meta’s platform-reported numbers under that window; GA4 applies a more conservative model, so the gap with GA4 can be large. See Facebook attribution windows.
Common gotchas
Section titled “Common gotchas”- iOS 14+ post-ATT impact: view-through conversion attribution dropped significantly after Apple’s App Tracking Transparency. Older attribution settings may not work as expected.
- Conversion API vs Pixel: if both are configured, ensure de-duplication is set up to avoid double-counting.