Product tables on Brand Overview
Brand Overview includes ranked tables of top items, sorted by a primary metric (Gross Sales by default). The tables show a top-N slice (typically 5–10 rows) with a count indicator showing the total available, for example 1–7 of 248.
When both DTC and Amazon datasources are connected, DTC and Amazon appear as separate tables.
Columns
Section titled “Columns”| Column | Contents |
|---|---|
| Product (or variant) name | The item name from the datasource |
| Primary metric | The sort metric (default: Gross Sales) |
| Secondary metric | A second metric for context (Orders, Units, Contribution Margin if costs are uploaded) |
The sort metric is changeable via a dropdown on most tables.
Why DTC and Amazon are separate
Section titled “Why DTC and Amazon are separate”DTC and Amazon use different price points, fee structures, and SKU naming conventions. Brand Overview keeps them in separate tables to avoid mixing metrics that aren’t directly comparable.
For combined views, build a Reports page with sections from each channel’s metric group.
Full tables
Section titled “Full tables”The full product tables — with search, sort across all metrics, and export — live in the matching Explore dashboards:
Common questions
Section titled “Common questions”The top product differs between Brand Overview and the source platform.
Sort metric, date range, and refund/discount handling can all differ between Ignyte IQ and the source platform’s native reports. Check the ℹ️ panel on the table’s metric.
Profitability per product is not shown.
Profitability metrics require uploaded COGS via the Custom costs CSV datasource. After upload, profitability metrics become available in the product table. See Custom costs (CSV upload).
Variants are not shown.
The Brand Overview table operates at the product level. For variant-level detail, use the Variants tab on the DTC dashboard.