Acquisition section
The Acquisition section in Explore contains three dashboards covering different sources of new traffic and customers:
Paid Media dashboard Cross-platform paid performance using platform-reported attribution.
Organic dashboard Non-paid traffic: direct visits, referrals, unpaid social.
Organic Search dashboard SEO-driven traffic, isolated from direct, referral, and paid.
Acquisition vs Marketing
Section titled “Acquisition vs Marketing”Acquisition and Marketing are separate sections in Explore.
| Section | Scope |
|---|---|
| Acquisition | Blended paid view + unpaid (Organic, Organic Search) |
| Marketing | Per-platform deep dive: Google Ads, Meta Ads, TikTok Ads, etc. |
For cross-platform paid performance, use Paid Media in this section. For platform-specific performance, use the matching platform dashboard in Marketing.
What’s not in this section
Section titled “What’s not in this section”The Acquisition section covers traffic sources. For traffic behavior (sessions, conversion rate, traffic mix on the site itself), see the Site Traffic section.