Google Ads dashboard
The Google Ads dashboard covers Google Ads campaign performance with the standard four-part Explore layout.
Header metrics
Section titled “Header metrics”Typical tiles: Spend, Clicks, Conversions, ROAS, CPA, CPC, Conversion Rate.
- Campaigns — campaign-level rollups.
- Ad groups — drilldown into campaign structure.
- Keywords (where available) — keyword-level performance.
Attribution
Section titled “Attribution”Google Ads’ platform attribution defaults to 30-day post-click, and Ignyte IQ shows Google Ads’ platform-reported numbers. For how these differ from GA4’s model, see Why numbers don’t match.
Common gotchas
Section titled “Common gotchas”- Conversion mismatch with Google Ads UI: likely an attribution-window difference or conversion-action selection.
- Sudden spend or conversion jump: check for paused/launched campaigns on the platform side.