Find your top-selling products
The DTC dashboard’s product table ranks every product in the connected ecommerce datasource by a metric you choose, over a date range you set.
Step-by-step
Section titled “Step-by-step”- Open Explore → Sales → DTC dashboard.
- Set the date range and comparison.
- Scroll to the product table.
- Click the column header for the metric you want to sort by — Gross Sales, Units, Refund Rate, AOV, Contribution Margin (if custom costs are uploaded).
- The table re-sorts. Use the tabs above the table to switch between Products, Variants, Product Types, or Vendor.
Common sorts
Section titled “Common sorts”| Question | Sort by |
|---|---|
| Best revenue contributors | Gross Sales descending |
| Best-selling units (volume) | Units sold descending |
| Most profitable products | Contribution Margin descending (requires custom costs uploaded) |
| Products to investigate (high return rate) | Refund Rate descending |
| Smallest movers (cut candidates) | Gross Sales ascending |
For top items on Brand Overview
Section titled “For top items on Brand Overview”Brand Overview shows a short top-N table per channel. For a quick scan, that’s faster than opening Explore. See Product tables on Brand Overview.