Glossary
Short definitions for Ignyte IQ-specific terms. For industry-standard DTC and ecommerce terms (CAC, AOV, cohort, attribution), see the marketing-side glossary.
| Term | Definition |
|---|---|
| Workspace | Container for one brand’s setup — datasources, dashboards, Reports, team. See Workspaces. |
| Datasource | A connected source platform feeding Ignyte IQ (Shopify, GA4, Klaviyo, etc.). See Datasources. |
| Integration | UI name for a datasource. The Settings UI uses “Integrations.” |
| ℹ️ panel | Per-metric panel showing definition, datasource, calculation, last calculated time. |
| Data panel | Workspace-wide view of all connected datasources’ status and sync timing. |
| Brand Overview | The default landing dashboard, showing themed sections. |
| Explore | Pre-built dashboards organized by functional area (Sales, Acquisition, etc.). |
| Reports | User-built multi-section pages composed of metric groups. |
| Metric group | Curated dataset that backs a Reports section (e.g. “Brand metrics by date”). |
| Measure | A number that can be aggregated (Revenue, Orders). |
| Dimension | A field for slicing or grouping (Date, Product, Campaign). |
| Date anchor | The time field a metric uses (creation date, closed date, fulfilled date). |
| Drilldown panel | Top-N ranking panel on the right side of every Explore dashboard. |
| Saved View | A reusable dashboard configuration capturing date range, comparison, filters, and tab. |
| Recent View | Auto-tracked list of recently opened dashboards. |
| Metric Target | A monthly goal set on a metric, surfaced as Actual vs Goal on Brand Overview. |
| Take rate | Subscription share of orders or customers. |
| RFM | Recency / Frequency / Monetary customer segmentation. |
| Cohort | Group of customers acquired in the same time period. |
| Channel group | GA4’s grouping of traffic sources (Organic Search, Paid Social, etc.). |
| Scaled target | A Metric Target’s value scaled to a partial-month date range. |