Marketing section
The Marketing section in Explore contains one dashboard per connected ad platform. Each dashboard follows the four-part Explore layout (header metrics, trend chart, drilldown panel, data table) but with metrics, dimensions, and attribution defaults tuned to the platform’s own structure — Google’s campaign hierarchy isn’t Meta’s, TikTok’s attribution window isn’t Microsoft’s.
Dashboards
Section titled “Dashboards”| Dashboard | Requires | Best for |
|---|---|---|
| Google Ads | Google Ads connected | Search and Shopping campaigns, keyword-level investigation |
| Facebook Ads | Meta Ads connected | Creative-level performance across Facebook + Instagram |
| TikTok, Pinterest & Microsoft Ads | The matching ad platform connected | TikTok creative prospecting, Pinterest discovery, Bing search — covered together |
| Amazon Ads | Amazon Ads connected | Sponsored Products / Brands / Display performance on Amazon |
A platform-specific dashboard appears in the Marketing section only when its ad-platform datasource is connected. The section itself is hidden when no ad platforms are connected.
Marketing vs Acquisition
Section titled “Marketing vs Acquisition”The Acquisition and Marketing sections cover overlapping territory but answer different questions:
| Section | Scope | Use when |
|---|---|---|
| Acquisition → Paid Media | Cross-platform rollup using platform-reported attribution | Comparing platforms against each other, deciding where to scale or cut |
| Marketing → <platform> | Per-platform depth with platform-native dimensions | Investigating campaigns, ad sets, creatives, or keywords on a single platform |
A common workflow: start in Acquisition → Paid Media to spot the platform whose ROAS or spend moved unexpectedly. Drill into Marketing → <that platform> to see which campaigns or creatives caused the move.
What’s shared across platform dashboards
Section titled “What’s shared across platform dashboards”| Element | Behavior |
|---|---|
| Date range, comparison, group-by | Standard control-bar controls — see Controls overview |
| Header metric tiles | Platform-specific (e.g. Google Ads shows Search Impression Share; Meta shows Creative Spend) but follow the same tile-anatomy |
| Trend chart | Plots the selected header metric over time |
| Drilldown panel | Defaults to top campaigns by spend; switchable to ad groups, ads, audiences, or keywords depending on platform |
| Data table | Sortable, filterable, exportable to CSV |
What changes per platform
Section titled “What changes per platform”| Per-platform variation | Examples |
|---|---|
| Attribution defaults | Meta’s 7-day-click default; TikTok’s 7-day-click + 1-day-view; Google Ads’ last-click |
| Conversion definition | Click-based vs view-through, modeled vs reported |
| Campaign hierarchy | Google Ads’ ad groups + keywords; Meta’s ad sets + ads; TikTok’s ad groups + ads |
| Audience dimensions | Custom audiences (Meta), keyword themes (Google), audience clusters (TikTok) |
The platform-specific articles document each one. For how attribution windows shape these numbers, see Facebook attribution windows.