Revenue metrics (Gross vs Net vs Sales)
Ignyte IQ uses four revenue-metric variants: Gross Sales, Gross Revenue, Net Sales, and Total Sales. They differ in which components are included (shipping, discounts, refunds, taxes). The variants are not interchangeable; selecting the right one depends on what the metric is being used for.
The exact rules for any specific metric in a workspace appear in the metric’s ℹ️ panel.
The four variants
Section titled “The four variants”Product revenue before deductions.
Typically includes: product price × quantity sold.
Typically excludes: shipping charges, refunds, discounts, tax.
Example: 100 orders × $50 product subtotal = $5,000 Gross Sales.
Broader than Gross Sales. Often includes shipping (and sometimes other charges, depending on datasource configuration).
Typical relationship: Gross Revenue ≈ Gross Sales + Shipping Charges
Example: $5,000 Gross Sales + $500 shipping = $5,500 Gross Revenue.
Revenue after deductions like discounts and refunds.
Typical relationship: Net Sales ≈ Gross Revenue − Discounts − Refunds
Example: $5,500 Gross Revenue − $200 discounts − $300 refunds = $5,000 Net Sales.
A catch-all label used by some datasources. May match Gross Revenue, may match Gross Sales, depending on the source platform and the workspace’s metric configuration. The ℹ️ panel shows which.
Component inclusion summary
Section titled “Component inclusion summary”| Variant | Product price | Shipping | Discounts | Refunds | Tax |
|---|---|---|---|---|---|
| Gross Sales | Yes | No | No (typically) | No | No (typically) |
| Gross Revenue | Yes | Yes (typically) | No (typically) | No | Varies |
| Net Sales | Yes | Yes (typically) | Subtracted | Subtracted | Varies |
| Total Sales | Varies | Varies | Varies | Varies | Varies |
Tax handling varies by datasource and is documented per-metric in the ℹ️ panel.
Where each appears
Section titled “Where each appears”| Metric | Brand Overview | Explore (DTC) | Reports |
|---|---|---|---|
| Gross Sales | Yes | Yes | Available as a measure |
| Gross Revenue | Yes (some workspaces) | Yes (some workspaces) | Available as a measure |
| Net Sales | Yes | Yes | Available as a measure |
| Total Sales | Datasource-dependent | Datasource-dependent | Available as a measure |
Common questions
Section titled “Common questions”Numbers don’t match the source platform.
Differences typically reflect date anchor or definition variations. See Why numbers don’t match.
Are these values pre- or post-tax?
Tax handling varies by datasource and metric. The ℹ️ panel on the metric shows the tax rule.
How do refunds affect each variant?
Refunds typically reduce Net Sales. Gross variants usually reflect pre-refund totals. The exact rule appears in the ℹ️ panel.
Which variant should be used for ROAS?
ROAS is computed from the same revenue figure used elsewhere in the workspace, for consistency. The ℹ️ panel on a ROAS metric shows which revenue field it uses.
Troubleshooting
Section titled “Troubleshooting”- Gross and Net values diverge significantly — examine discount rate and refund rate in the same period. A large gap reflects high discounting, high returns, or both.
- Total Sales doesn’t match Gross or Net cleanly — open the ℹ️ panel for the specific row the metric is anchored to.
- Headline tile changes when the date range changes but ratios appear stable — calculated metrics (AOV, ROAS) recompute per period. See How metrics are calculated.