Reading metric tiles and trend charts
Each metric tile in Ignyte IQ has three components: a headline value, a trend chart, and an ℹ️ panel. The same components appear on every tile across Brand Overview, Explore, and Reports.
Components
Section titled “Components”Headline value
Section titled “Headline value”The metric’s value for the selected date range. When a comparison is active, a percentage change and a directional arrow appear next to the value:
| Display | Meaning |
|---|---|
| Green ↑ +12% | Metric increased 12% vs the comparison period |
| Red ↓ −8% | Metric decreased 8% vs the comparison period |
| Grey — | No comparison period or insufficient data |
For metrics where a lower value is preferable (Refund Rate, Churn, CPA), a green arrow indicates an increase, which may not be the desired direction. Read the metric name in addition to the arrow color.
Trend chart
Section titled “Trend chart”A sparkline below the headline value, showing the metric over time across the selected date range at the chosen Group By granularity.
| Visual pattern | Often indicates |
|---|---|
| Gradual upward or downward slope | Structural change in performance |
| Sudden spike or dip on a single point | A specific event (promo, campaign launch, outage, stockout) |
| Flat then sudden change | A change in status (campaign launched, integration paused) |
| Sawtooth pattern | Weekday/weekend cycle; switch Group By to weekly for a smoother view |
| Gaps in the line | Missing data, typically from a sync issue |
The trend chart is for shape, not precision. For exact values at specific points, use the matching Explore dashboard.
ℹ️ panel
Section titled “ℹ️ panel”Click the ℹ️ icon in the tile’s corner to open the ℹ️ panel. The panel contains the metric’s definition, datasource(s), calculation notes, and last-calculated time. See The ℹ️ panel.
Tiles with switchable metrics
Section titled “Tiles with switchable metrics”Some tiles include a dropdown that switches between related metrics — for example, a retention tile that toggles between engagement and revenue views. The trend chart and ℹ️ panel update with the selected metric; the tile location does not change.
Common questions
Section titled “Common questions”A tile shows a very large percentage change.
A small absolute base can produce large percentage swings. Confirm by reading the absolute values in addition to the delta.
The ℹ️ icon doesn’t appear on a tile.
Some tiles aggregate multiple metrics and don’t have a single ℹ️ panel. The surrounding section description covers them.
The trend chart has gaps.
Data is missing for the gap periods, typically from an unsynced or disconnected datasource. Open the Data panel.