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Metric groups

A metric group is a curated dataset that backs a Report section. Each group bundles measures (the numbers you aggregate) and dimensions (how you slice them) for one functional area.

For the Reports usage, see Metric groups in Reports.

GroupPowers
Brand metrics by dateBlended top-line — revenue, orders, blended ROAS
DTC metrics by dateShopify / BigCommerce / WooCommerce performance
Amazon metrics by dateAmazon Seller marketplace performance
Amazon Seller Sales & TrafficListings, sessions, conversion rate
Store Ad SpendCombined ad spend across connected platforms
Facebook Ads / Google Ads / TikTok AdsPer-platform ad detail
GA4 UTM reportTraffic and conversion by UTM source/medium/campaign
Recharge Subscription MRR / ChurnSubscription health

The complete list is in Metric Definitions, scoped to the workspace’s connected datasources.

  • Top-line summary → Brand metrics by date.
  • Channel-specific → the matching channel-specific group.
  • Cross-source within one section → pick a group that already represents the blend.