Organic dashboard
The Organic dashboard in Explore → Acquisition covers non-paid sources of traffic: direct visits, referrals, and unpaid social. Use for understanding brand strength and the impact of content, partnerships, and PR.
Requires GA4 connected for most metrics.
Header metrics
Section titled “Header metrics”Typical tiles:
| Tile | Description |
|---|---|
| Sessions | Total organic sessions |
| Direct sessions | Sessions with no referring source |
| Referral sessions | Sessions from other websites |
| Organic social sessions | Sessions from unpaid social channels |
| Conversions | Conversions from organic sources |
| Conversion Rate | Conversions ÷ Sessions |
Common pattern
Section titled “Common pattern”A drop in organic sessions without a drop in conversion rate typically indicates a content, SEO, or referral-source issue rather than a site-conversion issue.
Related
Section titled “Related”For SEO traffic specifically, see Organic Search dashboard.