TikTok, Pinterest & Microsoft Ads dashboards
The TikTok Ads, Pinterest Ads, and Microsoft Ads dashboards each show platform-reported performance metrics for campaigns connected through their respective integrations. All three share the same structure as the Google Ads and Meta Ads dashboards — header metrics, a trend chart, and a campaign data table — so once you can read one ad dashboard, you can read these.
TikTok Ads dashboard
Section titled “TikTok Ads dashboard”Header metrics
Section titled “Header metrics”Spend, Impressions, Clicks, CTR, CPC, Conversions, CPA, ROAS. Tabs drill from Campaigns to Ad groups to Ads (creative-level, where the integration exposes it).
Platform-specific note
Section titled “Platform-specific note”TikTok’s default attribution window is 7-day click + 1-day view. Numbers will differ from your ad account if you’ve configured a custom attribution window. Check TikTok Ads Manager → Campaign → Settings to confirm which window is active for each campaign. TikTok campaigns also tend to need longer learning periods than older platforms, so read newer campaigns over a longer date range.
Pinterest Ads dashboard
Section titled “Pinterest Ads dashboard”Header metrics
Section titled “Header metrics”Spend, Impressions, Saves, Clicks, CTR, CPC, Conversions, ROAS. Tabs drill from Campaigns to Ad groups to Pins (where available).
Platform-specific note
Section titled “Platform-specific note”Pinterest traffic tends to have a longer purchase-consideration window than other platforms — users often Save content and return days or weeks later. Compare against a longer date range (Last 30 days or Last 90 days) rather than daily for a more accurate read. Pinterest also performs especially well for product discovery in home, fashion, and food categories.
Microsoft Ads dashboard
Section titled “Microsoft Ads dashboard”Header metrics
Section titled “Header metrics”Spend, Impressions, Clicks, CTR, CPC, Conversions, CPA. Tabs drill from Campaigns to Ad groups to Keywords.
Platform-specific note
Section titled “Platform-specific note”Microsoft Ads (Bing) and Google Ads audiences overlap significantly for branded search terms. If you run the same campaign keywords on both platforms, expect some audience duplication that makes the individual channel CPAs look higher than blended performance suggests. Microsoft often runs lower volume than Google Ads but can be efficient in specific verticals.
Common questions
Section titled “Common questions”Why is one of these dashboards missing from the Marketing section?
A platform dashboard appears only when its ad-platform datasource is connected. Connect it in Settings → Integrations, and it shows up after the first sync.
Why don’t these numbers match the platform’s own ad manager?
Each platform reports under its own attribution window. Match the window and date range between Ignyte IQ and the platform’s ad manager before reconciling — differences usually trace to the attribution window, not a sync issue.