Amazon Ads dashboard
The Amazon Ads dashboard covers Amazon Advertising — Sponsored Products, Sponsored Brands, Sponsored Display. Distinct from Amazon Seller marketplace data, which lives in Amazon dashboard (Sales section).
Header metrics
Section titled “Header metrics”Typical tiles: Spend, Impressions, Clicks, ACOS (Advertising Cost of Sales), TACOS (Total ACOS), Conversions, ROAS.
- Sponsored Products — product-targeted ads.
- Sponsored Brands — banner-style ads with brand creative.
- Sponsored Display — display ads on and off Amazon.
- Campaigns — drilldown across types.
Connecting Amazon Ads vs Amazon Seller
Section titled “Connecting Amazon Ads vs Amazon Seller”Both are needed for a full Amazon picture. Amazon Ads drives traffic; Amazon Seller measures the resulting sales. See Amazon Seller integration and Amazon Ads integration.