Investigate

The everyday operator workflow: a number changed, or doesn’t match somewhere else, and you need to figure out why. These walkthroughs combine Brand Overview, Explore, and the Data panel to locate the answer.

• Diagnose a sales drop Step through Brand Overview and Explore to identify which channel, product, or campaign drove a revenue decline.
• Spot a stockout-driven sales drop Distinguish a stockout from other sales-drop causes using the DTC dashboard's product breakdowns.
• Confirm whether data is stale Distinguish a real change in numbers from data lag — using the Data panel and the ℹ️ panel together.
• Find your top-selling products Use the DTC dashboard's product table to rank products by any metric over any time range.
• Compare paid platforms head-to-head Compare Meta, Google, TikTok and others side by side in the Paid Media dashboard, accounting for each platform's attribution window.
• Read cohort retention Use the Cohort Analysis dashboard to understand how acquisition cohorts retain over time.
• Reconcile Ignyte IQ with Shopify When Ignyte IQ's revenue differs from Shopify Admin, walk through the four common causes and identify which one applies.
• Reconcile Ignyte IQ with GA4 Identify whether differences between Ignyte IQ's GA4-powered data and GA4 itself are timing, configuration, or expected attribution behavior.