LTV is foundational to ecommerce economics: it caps how much you can spend to acquire a customer profitably.
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Referenced by
- AOV
- Attribution
- CAC
- Churn Rate
- Cohort Analysis
- Dunning
- Gross Revenue Retention
- Gross-to-Net
- Ideal Customer Profile
- Net Revenue Retention
- North Star Metric
- Pause rate
- Payback Period
- Post-Purchase Survey
- Promo Depth
- Purchase Frequency
- Repeat Purchase Rate
- Reverse ETL
- RFM Segmentation
- Subscription Commerce
- Unit Economics